Il Rosso & il Rosa – Women & Ferrari, the untold story unravels at the Enzo Ferrari Museum
The press launch of the exhibition “Il Rosso & il Rosa” at the Enzo Ferrari Museum in Modena took place on the 8th of May. Members of both the Italian and international press were present.
The exhibition of some of the most beautiful and iconic Ferrari models, always favoured by prominent figures from the worlds of entertainment, entrepreneurship and sport, is a tribute to all women, who over the years have carved out a growing role in the car industry as customers, professionals and drivers.
The event gave space to two exceptional customers to tell the “untold story” of the bond between women and Ferrari: Amy Macdonald, the Scottish singer songwriter, and Deborah Mayer, entrepreneur and GT driver.
The two ferrariste revealed their passion for cars from a woman’s perspective, now less unusual, recounting fragments of life expressive of pure driving pleasure, adrenaline packed challenges with other drivers.
As a testimony of the unbroken link between women and the Prancing Horse, the exhibition “Il Rosso & il Rosa” has gathered some of the cars most loved by unforgettable female characters. This enthusiasm first took off in the 1950s when Ferrari became a glamorous icon inseparably paired with the stars of cinema: Anna Magnani and the 1951 Ferrari 212 Inter, also chosen by Ingrid Bergman, Hollywood actress Norma Shearer and the 1956 250 GT Berlinetta “Tdf”. The sixties include for example the 250 GTO of 1962, a favourite of French rally driver Annie de Montaigu…
…and of course the legendary 250 LM of 1963, chosen by American actress Jayne Mansfield shown here at Sebring, next to a 250GT.
Pic courtesy of SportsCarDigest.com
Then of course there are the cars of the special guests of the event: the Ferrari 458 Italia of Amy Macdonald and the Ferrari 458 Italia GT3 and Ferrari 488 Challenge track models of Deborah Mayer.
Amy Macdonald is a Scottish singer-songwriter, guitarist, and musician.
She was born in Bishopbriggs in Glasgow, where she started performing acoustically in
cafes and pubs. Macdonald signed her first record contract in 2007 shortly after sending ademo in response to an advert placed by a production company looking for young artists.
Amy released her debut album “This Is the Life” later that year, which became the number one album in five European countries, eventually selling over 3 million copies worldwide. The singles “Mr. Rock & Roll” and “This Is the Life” from it were chart hits. Macdonald’s second album, “A Curious Thing”, was released on 8 March 2010 with the lead single ‘Don’t Tell Me That It’s Over’. Her third album, “Life in a Beautiful Light”, was released on 11 June 2012. It supplied three singles: “Slow It Down”, “Pride”, and “4th of July”. On 17 February 2017, Macdonald released her fourth studio album Under Stars, which entered at number two on the UK Album Chart and peaked within the top 10 of the album charts in Germany and New Zealand. She has sold over 12 million records worldwide. As a car enthusiast, she speaks fondly about her Ferrari 458 Italia: “It is a modern classic. I could not part with it”.
Deborah Mayer was born in France, and lives in Switzerland.
She works in high finance and is a collector of art and cars as well as an outstanding driver. Deborah caught the motor racing bug from her partner Claudio Schiavoni, a colleague at work and on the track, but the light in her eyes when she talks about clock results is entirely her own. She has fought 19 races in the Ferrari Challenge, in which she debuted at Monza in 2016. She successfully made the transition from the Ferrari one-make series to GT competitions, where she took third place along with Schiavoni and Sergio Pianezzola at the wheel of a 458 Italia GT3 of Kessel Racing in the Gulf 12 Hours, on the demanding Abu Dhabi track. The following year she took part in the two Le Mans races of the Michelin Le Mans Cup, competing on over 13 km of one of the world’s most exciting circuits. Deborah’s hasn’t pulled back from racing even after recently giving birth. In fact, ahead of her return to the wheel, she is closely following Claudio Schiavoni in the Le Mans Cup.
The ‘Il Rosso & il Rosa’ exhibition will run throughout 2018 at the Enzo Ferrari Museum in Modena, open every day from 9:30 am to 6 pm.