Lotus Cars furthers market access inaugurating “boutique” showroom in the heart of Dubai
Lotus Cars is undergoing a complete transformation phase. Every few weeks a new professional with enviable credentials in niche industries is joining the top management echelons, brand-specific media are increasingly shared across a wide range of communications platforms, operations are restructured and global market access is enhanced.
The official opening of the brand-new Lotus showroom in Dubai took place, confirming the brand’s commitment to the UAE market. The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the legendary sports cars first hand in the heart of Dubai.
Officially opened by His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry and Marcus Blake, Commercial Director, Group Lotus plc, the ceremony included esteemed guests, key media and senior management from across the Lotus operations.
Marcus Blake, Commercial Director, Group Lotus plc; His Excellency Majid Saif Al Ghurair, Chairman of the Dubai Chamber of Commerce and Industry; Karl Hamer, Chief Executive Officer of Adamas Motors LLC; Jonathan Stretton, Regional Director of Lotus Cars Middle East
The new 5000 square feet, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE.
On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.
Marcus Blake, Commercial Director, Group Lotus plc commented, “On behalf of Group Lotus, I welcome Adamas Motors to the Lotus brand, in our 70th Anniversary year. Adamas Motors joins Lotus at a very exciting point in the company’s history. Our desirable, benchmark and handcrafted sports cars are consistently being awarded five-star accolades from media around the world. The Lotus business is also growing globally and expanding into new markets, so welcoming even more discerning drivers behind the wheel of this exclusive and British brand.
“The UAE is an important market for Lotus and it has even greater potential for the future. With Lotus Cars Middle East and Adamas Motors, we’re looking forward to welcoming both our current and new customers in the region to the Lotus brand.”
Mr Karl Hamer, Chief Executive Officer of Adamas Motors said, “We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. The Lotus DNA fits perfectly to Adamas Motors’ business platform, specializing in prestige and performance vehicles and being committed to providing UAE customers with an unrivalled motoring and ownership experience.
“With Lotus now in its 70th year, I reflect on my personal interest in Lotus since I was a young man, growing up watching James Bond movies and the true days on Formula 1, so I am so pleased and excited to be working with this wonderful brand in the UAE today. Our showroom design and ambience can be likened to that of a boutique hotel, where our customers can come and enjoy a coffee and hold business meetings, we want it to be a place that UAE motorists can enjoy. Relationship is everything and we will ensure that our customers, manufacturers and our employees experience a business they are proud to be associated with.”
Jonathan Stretton, Regional Director of Lotus Cars Middle East commented, “Dubai is an important market in the Middle East and partnering with Adamas Motors in this impressive facility further presents our commitment to supporting the Lotus brand and developing our presence in the region. Adamas Motors management has a great deal of expertise in the sports and performance car sector and much experience in the GCC. The investment in this new Lotus Dubai showroom and the focus from Adamas Motors on offering exceptional customer service means that Lotus is set to create growth and significant customer loyalty in the UAE today and as the new era for Lotus unfolds.”
The new Lotus Dubai showroom includes a configuration room, allowing customers to plan their Lotus vehicle colour and trim selections in a comfortable and private space, alongside a customer lounge where guests can relax and enjoy a coffee made by a professional barista.
Lotus customers in Dubai will be able to service their cars at a new solus Lotus, state-of-the-art workshop facility in Al Quoz, with customers welcomed to the facility in person or invited to use a performance vehicle transporter specifically designed to safely carry the range of Lotus vehicles.
Lotus is to be presented by Adamas Motors in the capital of the UAE, with the launch of the first ever Lotus showroom in Abu Dhabi due to be announced in the coming months.