Disemminating exclusivity – The Art of Ferrari Tailor Made at the Embassy of Italy in Tokyo
Ferrari Japan hosted “The Art of Ferrari Tailor Made” an exclusive event at the Embassy of Italy in Tokyo to a 300 strong guest list. The spectacular evening brought together the best of Tokyo society with guests from the traditional and modern art, fashion and architecture, as well as those with a passion for the remarkable Italian brand.
Ferrari Tailor Made is the exclusive Ferrari programme for customers who wish to customize each element of their car for a perfect fit, creating an unmistakable, one-of-a-kind vehicle, which reflects their personality and tastes.
Ferrari has just inaugurated the new Tailor Made and Atelier Areas in the new Centro Stile Ferrari last September in Maranello, in order to enrich the exclusive personalisation experience for clients reflecting the Ferrari’s DNA – innovation, elegance, technology, heritage, craftsmanship and passion.
Ferrari has created nine special Tailor Made cars for Japan and the artpieces created under the nine different themes were all displayed together at this special event.
The themes inspired by the land of innovation, tradition, and aesthetics, were all focused on the Ferrari GTC4 Lusso T, the sporty and versatile V8-engined four-seater. An ideal supercar for every day driving, as well as weekend getaways, alone or in the company of three lucky passengers.
The event took place at the Embassy of Italy in Tokyo, the utmost venue in the heart of the city, to perfectly showcase the exclusive Tailor Made programme and Italian craftsmanship, elegance and design.
Thanks to the Ambassador of Italy, Mr. Giorgio Starace, the Tailor Made cars were displayed inside the Embassy and blended beautifully into the elegant architecture.
The Undersecretary of State for Economic Development for Italy, Mr. Davide Crippa and the Ambassador, who attended the evening and celebrated Made in Italy, were joined by Yusuke Iseya, the Japanese actor/creator, an avid Ferrari enthusiast, who enjoyed dialogue on Tailor Made.